Wisefab has engineered and built drift car suspensions since 2010, dominating the podium of every single drift competition since. Their focus on developing the best products on the market quickly earned them a name in the petrolhead scene, but their website and brand were left lagging behind.
As Wisefab was planning to expand to the market of track and rally car suspensions, they asked us to develop a brand book and design a new e-commerce website around their growing product lineup. We decided to focus on showing what they do best – their products – and kept the aesthetics of the website minimalistic. The colors blue, black and white are a subtle hint to the tricolor of Estonia, the birthplace of Wisefab.
Product photos by Sergei Zjuganov