Wisefab has engineered and built drift car suspensions since 2010, dominating the podium of every single drift competition since. Their focus on developing the best products on the market quickly earned them a name in the petrolhead scene, but their website and brand was left lagging behind.
As Wisefab was planning to expand to the market of track and rally car suspensions, they asked us to develop a brandbook and design a new e-commerce website around their growing product lineup. We decided to focus on showing what they do best – their products – and kept the aestethics of the website minimalistic. The colours blue, black and white are a subtle hint to the tricolour of Estonia, the birthplace of Wisefab.
Product photos by Sergei Zjuganov