Viljandi Guitar Festival is a festival focused on improvisational and transcendental guitar playing, which brings together guitar players from Estonia and abroad. A very important part of the festival are the workshops conducted by the artists, culminating with the student soloists and the festival’s guitar orchestra’s concert.
Together with the client, a new and modern visual identity was developed for the festival. The centerpiece of the visuals are vibrating guitar strings. The customer had a vision that the logo should resemble a guitar – through various experiments we came to a typographic solution that is clear and timeless.