Tallinn Bicycle Week (est. 2011) is an urban cycling and bike culture festival. Set out to give the streets back to the people and have fun, it encourages a healthy and conscious urban lifestyle. Tour d’ÖÖ is a critical mass ride event sprung from the first Tallinn Bicycle Week – an independent initiative for encouraging urban cycling and bike culture both in Tallinn, the capital of Estonia, as well as in the whole country. It attracts thousands of different cyclists to celebrate the bicycle as one of the greatest thought and action inspiring mechanisms ever invented.
The visuals for the festival were inspired by the most important form on the bicycle – the circle, the wheel on which the wheel rolls.
A colourful and playful identity communicates the essence of the festival through different media platforms. Among other things, the versatile circles became parts of the bicycle, vinyl records and characters of the festival.
The project was given a silver award in the Advertisement category at the 2017 Kuldmuna design awards.
Over 3000 riders participated in the Tour D’öö ride – the line of riders moving trought Tallinn was about 8km long. Thats alot of bicycles!