Simple Session is one of the most prestigious extreme sport competitions in the world. The competitors held 58 medals from the X-games: 29 gold, 17 silver and 12 bronze medals. The three-day event offers an exciting festival mood, the world’s greatest competitors, the hottest newcomers, bar-raising sets of tricks and combinations, a mad show, and the best parties.
This year’s visuals were inspired by the mindset common to extreme sports: the need to create something with things at hand. We deconstructed the logo of Simple Session and made a creative pattern to be used in all media and formats.
The event was watched by a record number of people on site and via the Internet.