The newly opened Estonian Motorsport Museum, located at the Ellamaa Power Plant, is a unique combination of a historic building and rare racing equipment of the soviet era.
The museum showcases racing equipment Estonian athletes have used to achieve great results both in Soviet Union and elsewhere. There are 135 cars and motorcycles, including the first racing bike built in Estonia and newer F1 and rally cars.
The museum mainly uses photos of exhibits in visual communication. To add dynamic to the communication materials, graphic elements resembling white smoke strips commonly used in wind tunnels are used as background, paired with robust typography inspired by racing numbers.