Haapsalu Horror & Fantasy Film Festival (HÕFF) is one of Estonia’s most exciting film festivals. It brings a variety of horror films, shorts, mystic thrillers and B-class comedies that are unlikely ever to be shown on TV to an audience. During the 3-day festival visitors can experience a wonderful atmosphere, great parties and hospitality characteristic to the town of Haapsalu.
When creating these visuals we found inspiration from the rebellious attitude of the festival and the boring approach of mainstream advertising – the use of stock photos, which we’ve all come to hate. We searched for photos so ridiculous, we couldn’t imagine anyone else using them than this quirky film festival. As a response to Facebook & public advertising guidelines which get more and more strict each year, we decided to unleash codename “free the nipple” with this project. We’re happy to announce that the visuals didn’t get banned neither from Facebook nor public places. Visual communication by us together with a fantastic programme brought a record sum of visitors to the festival two years in a row.