Animated Dreams is the oldest and biggest festival of animated films in Estonia. In addition to showcasing the work of Estonian directors, it is meant to promote and popularise animation culture from around the globe.
In 2013, the festival celebrated its 15th anniversary. To increase the number of visitors, we were asked to refine their identity and design a campaign attracting people from different age groups. In collaboration with Linda Loovteenused, we created a world with 12 different characters for different media.